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5 Top Business Intelligence Tools of 2023

Business intelligence (BI) tools have become indispensable for businesses seeking to analyze and understand data from various aspects of their operations. These tools enable companies to collect, store, and process data, providing valuable insights into various areas, such as customer acquisition, pipeline management, customer demographics, and employee satisfaction.

Additionally, BI tools often offer data visualization and machine learning capabilities to enhance the analysis process.

This blog will take you to the top five Business Intelligence tools in 2023. Let’s explore them.

1. Snowflake

5 Top Business Intelligence Tools of 2023

Snowflake is a cloud-based data warehouse solution that allows businesses to consolidate their big data sets in a single location. It seamlessly integrates with enterprise-level software like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform, enabling companies to centralize their data from multiple sources.

With Snowflake, organizations can break down data silos, establish connections between data points, collaborate remotely, build custom applications, and improve decision-making across different departments.

Snowflake’s pricing model is tailored to each company based on the amount of data stored and the resources utilized, making it ideal for large enterprises with substantial data processing requirements.

2. Zoho Analytics

5 Top Business Intelligence Tools of 2023

Zoho Analytics offers a dashboard-based BI solution that allows businesses to analyze data from various sources. While more focused on data storage than Snowflake, Zoho Analytics provides a comprehensive platform for connecting tools and services like Google Drive, HubSpot, Salesforce, QuickBooks, and social media accounts.

The tool also supports spreadsheet uploads, making it versatile for handling diverse data formats. Once data is loaded into Zoho Analytics, non-technical users can build interactive dashboards with rich charts and graphs. The platform even includes an AI assistant for intuitive data exploration.

Zoho Analytics offers a free plan, but for enhanced features and increased data analysis capabilities, paid plans are available for $24 per month (billed annually).

3. Looker BI

5 Top Business Intelligence Tools of 2023

Looker BI, a web-based tool owned by Google, specializes in storing, searching, and visualizing data. It seamlessly integrates with Google Analytics, Google Search Console, and Google Cloud SQL, making it particularly convenient for Google service users.

Furthermore, Looker BI supports additional business analytics sources like Shopify, Salesforce, and Facebook through plug-ins.

With Looker, users can create visualizations using Looker Studio, organize and search business data, consolidate data from various sources, build data models, and develop custom applications.

The standard access to Looker BI costs $5,000 per month. Still, Looker Studio provides free access to its drag-and-drop visualization tools for users who exclusively store data in Google services.

4. Domo

5 Top Business Intelligence Tools of 2023

Domo is a business intelligence platform that excels in data visualization. By utilizing Domo, businesses can build low- and no-code apps to automate processes, create interactive dashboards and graphs, receive real-time data notifications on mobile devices, and leverage AI and machine learning for data optimization and predictive analytics.

Domo is known for assisting customers in tracking customer service issues, improving customer experiences, automating BI reporting, gaining actionable marketing insights, breaking down data silos, and forecasting event attendance.

Domo’s pricing structure is variable, based on specific features and usage, requiring consultation with their sales team for a price quote.

5. Workday People Analytics

5 Top Business Intelligence Tools of 2023

Workday People Analytics utilizes BI analysis to improve internal operations, specifically targeting HR teams and business leaders. The program presents data visualizations and overviews in natural language, referred to as “stories,” enabling users to understand staff demographics, identify reasons behind employee attrition, devise targeted hiring plans, assess the overall organization structure, and enhance retention rates.

Workday offers a comprehensive suite of BI and data analytics features, including Workday Prism, which allows users to analyze how external factors impact internal operations. Pricing details for Workday’s offerings can be obtained by contacting their sales team.


Selecting the right business intelligence software depends on each company’s unique requirements. While some businesses may benefit from a single tool, others may require a combination of data research, storage, and visualization tools. It is crucial to remember that the effectiveness of these tools relies on the availability and quality of data.

The chosen BI tools will not yield the desired results without robust data to analyze. It’s easy to find, export, and save data about trending topics with Get Top Trends.

Read more: Top 10 Mobile App Marketing Agencies [2023].

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