On Twitter, a trend is a hashtag-driven topic that is immediately popular at a certain moment. A hashtag is a term or phrase followed by a # symbol, such as #Ethics or #USElections. An algorithm analyses popular topics depending on who you follow and where you are to predict trends.
People use hashtags and trends to raise their voices through social media. However, it can be good or bad, political or non-political, ethical or non-ethical.
Concerning Twitter trends and an effort to foster a culture of integrity and honesty in Pakistan, the non-profit organization Ethical Pro is going to launch a campaign urging citizens to participate in a Twitter trend with the hashtag #JhootNahiBolenge, which relates to “We will not lie in Business dealings.”
Ethical Pro is dedicated to promoting ethical values, transparency, and accountability across various sectors in Pakistan. Recognizing the importance of social media in shaping ethics in the Business community, the organization has strategically chosen Twitter as a platform to amplify its message.
The campaign aims to encourage individuals, businesses, and entrepreneurs to pledge against dishonesty and deception, promoting a more truthful society on 8th July at 8 pm. By adopting the hashtag #JhootNahiBolenge, participants pledge to refrain from spreading misinformation, engaging in dishonest practices, and promoting fraudulent means of business transactions.
In this regard, Ethical Pro will launch its conference on the same hashtag, “Jhoot Nahi Bolen Ge, in Faisalabad, Pakistan. This conference will take place on 8th July 2023 at the Faisalabad Chamber of Commerce and Industry.
Ethical Pro invites everyone to join the conference and create a trend on Twitter #JhootNahiBolenGe. They aim to foster a more transparent and honest business society in Pakistan, where integrity and ethics are valued and upheld.