Google Product Studio is revolutionizing the way merchants approach product images with the help of AI-generated visuals. This innovative Google tool allows advertisers to transform their existing product images into captivating and unique creative content using Google’s advanced AI technology.
The announcement of the AI Image Generator feature by Google Product Studio took place during Google Marketing Live 2023. If you love creating, this article is made for you. Explore more.
Introducing Google’s Product Studio with AI-Generated Images
Merchants now have a valuable addition to their advertising toolkit in the form of Google’s Product Studio. Leveraging the capabilities of generative AI, Product Studio enables merchants to craft one-of-a-kind product imagery that captures attention and stands out in the market. This cutting-edge solution opens up new possibilities for advertisers to enhance their creative content.
Enhancing Creativity with Google Product Studio’s Generative AI
Google Product Studio empowers advertisers to leverage generative AI’s potential to enhance their creative output. Through a range of innovative features, this tool enables advertisers to create captivating product visuals in a simplified and efficient manner.
One such feature is Custom Product Scenes, which allows merchants to upload product images without backgrounds and rely on AI to generate visually appealing backgrounds that make the product more eye-catching.
For instance, a skincare company utilized Product Studio to add AI-generated peaches with tropical plants in the background to a plain product photo. This feature will be available in the U.S. later this year.
Key Features of Google Product Studio for Advertisers
Product Studio offers several valuable features that assist advertisers in optimizing their creative content:
- Custom Product Scenes: AI-generated backgrounds that enhance the visual appeal of product images.
- Removal of Backgrounds: The generative AI can seamlessly remove distracting backgrounds within Product Studio, eliminating the need for external tools.
- Increased Resolution: Merchants can improve the quality of their creative assets using generative AI models, transforming lower-resolution images into cleaner and crisper visuals.
The AI-generated images produced by Product Studio do not have distinct tags or watermarks, but the metadata retains the necessary data.
Benefits of AI-Generated Images in Advertisement
The creative aspect of advertising poses significant challenges for many small and medium-sized businesses (SMBs). According to Google, product offerings featuring multiple images witness a notable increase in impressions (+76%) and clicks (+32%).
Introducing AI-generated images through Product Studio offers a potential solution to this pain point. Advertisers can now expedite the creation and testing of creative content, thanks to the efficiency and versatility of AI.
In particular, the custom product scenes feature enables the integration of real product photos with virtually limitless possibilities. This advancement in advertising technology promises to deliver substantial gains in terms of time-saving and creative volume for advertisers. However, if you are a designer, you can also read Adobe and Blizzard AI Tools and get creative Ideas.