Netflix has recently extended its efforts to combat password sharing in over 100 countries, including the United States. Let’s see how it is affecting.
To generate more revenue amidst signs of market saturation, the renowned streaming video pioneer has implemented measures such as restricting Netflix password borrowing and introducing an ad-supported option.
Notifying users via email, Netflix emphasizes that sharing accounts for free outside of one’s household is no longer permissible. However, paying subscribers can include an additional member from outside their residence, subject to an extra fee.
Moreover, members can conveniently transfer a person’s profile, enabling them to retain their viewing history and personalized recommendations.
Netflix had previously announced its intention to address account sharing and had initiated trials in select markets.
The company estimated that over 100 million households had shared their login credentials with friends and family outside their homes. As of March, the total number of paying Netflix customers worldwide reached an impressive 232.5 million.
Fortunately, the new policies allow individuals within the same household to continue sharing a Netflix account. Furthermore, Netflix subscribers can access their accounts on various devices while traveling. These adjustments aim to strike a balance between discouraging unauthorized sharing and ensuring convenience for legitimate users.
By implementing these measures, Netflix aims to maintain the integrity of its subscription model while adapting to evolving market dynamics. Don’t forget to watch Trending Netflix seasons of 2023.