Meta, the parent company of social media giant Facebook, has recently launched a set of AI-powered tools and services to help advertisers create more effective campaigns. These new offerings were introduced during an event held in New York to enhance ad creation efficiency and improve campaign results.
One of the new tools introduced by Meta is the AI Sandbox, which the company describes as a “testing playground” that allows advertisers to experiment with new generative AI-driven ad tools.
So far, Meta has worked with a small group of advertisers to develop three AI Sandbox tools: text variation, background generation, and image outcropping.
Text variation generates multiple versions of an advertiser’s copy, enabling them to choose the most suitable version for a particular audience. The background generation tool uses text to generate images that advertisers can use as a background for their content. Meanwhile, image outcropping automatically adjusts images to the proper size across Meta’s platforms.
In addition to the AI Sandbox, Meta has introduced several AI-powered enhancements to Meta Advantage. Get more about this AI sandbox.
Its portfolio of automated tools and products for advertisers. These enhancements include an automated performance comparisons report, with additional features to improve audience reach and promote dynamic video ads planned to launch in the coming months.
According to John Hegeman, VP of monetization at Meta, the company’s objective with these new offerings is to help advertisers save time and achieve better ad performance. The new capabilities enable rapid testing and learning to determine which components are most useful for businesses to achieve their goals.
Meta’s commitment to AI is evident in the company’s ongoing investment in the technology. According to finance chief Susan Li, Meta’s capital expenditures for the year will be between $30 billion and $33 billion, reflecting the company’s build-out of AI capacity to support ads, Feed, and Reels and increased investment in capacity for its generative AI initiatives.
Hegeman stated that Meta has been investing “tens of billions of dollars” in AI yearly, using larger, more complex models in its ad systems. He also emphasized that these advanced models will help businesses achieve better results. The company plans to gradually expand access to the AI Sandbox to more advertisers starting in July.
In summary, Meta’s recent introduction of the AI Sandbox and enhancements to its Meta Advantage portfolio demonstrate its commitment to AI and its aim to provide advertisers with various tools to create more efficient and successful ad campaigns.
As Meta continues to invest in AI. It is expected to develop additional capabilities to assist advertisers in achieving their goals. For more Technological updates keep reading Technology trends.