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The Role of Artificial Intelligence in Advertising

Artificial Intelligence (AI) is revolutionizing the advertising industry, enabling businesses to perform various tasks such as collecting customer data, tailoring marketing campaigns, and creating ad content. With the impending disappearance of third-party cookies, enterprises need alternative ways to retrieve data, and AI proves invaluable in this regard.

This article is especially to tell you the role of Artificial Intelligence in Advertising. Let’s discover more.

Harnessing Unstructured Data with AI

Artificial Intelligence platforms and machine learning algorithms are adept at collecting and interpreting unstructured data from various sources, including social media posts, reviews, and product comments. This first-party data, which is self-reported, offers unparalleled accuracy and insights for understanding customer preferences and behavior.

Sprinklr’s AI-Driven Social Listening

Sprinklr’s social listening platform utilizes AI to gather voice-of-the-customer data from over 30 digital channels. This technology allows businesses to identify trends, uncover untapped insights, and comprehensively understand their target audience’s sentiments.

The growing demand for Sprinklers AI solutions is evident, as they have provided services to 107 customers with at least $1 million in value, marking a remarkable 34% year-over-year increase.

Role of Artificial Intelligence in Advertising

Enhancing Ad Creation Efficiency

The future of advertising lies in adopting AI solutions to streamline the ad creation process. In a recent announcement, Google revealed its plan to integrate generative AI into its advertising platform. This development will enable users to optimize performance by uploading images, text, and videos, which the platform will mix and match intelligently.

Additionally, Google Ads is testing AI features that suggest headlines and descriptions for ads, further empowering advertisers to improve their campaigns.

Omneky’s AI-Powered Ad Performance

Omneky, a startup offering AI-powered ads through a Software-as-a-Service (SaaS) model, provides a comprehensive solution for measuring and optimizing ad performance across digital channels. Leveraging AI capabilities, Omneky’s platform automatically tags ads and recommends crucial elements such as dominant colors, featured individuals, and taglines.

Moreover, the platform can generate new ads based on the analyzed data. With recent funding totaling $10 million, Omneky demonstrates the market’s recognition of the value and potential of AI in advertising.

Conclusion

Artificial Intelligence is playing a pivotal role in transforming the advertising industry. By harnessing AI’s power, businesses can effectively collect and interpret customer data, precisely tailor marketing campaigns, and enhance overall ad creation efficiency. As major players like Google and innovative startups like Omneky embrace AI, the future of advertising promises to be more data-driven, customer-centric, and optimized for success.

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