Social listening tools have emerged as indispensable assets for understanding customer desires, concerns, and questions in the ever-evolving digital marketing landscape. Rather than manually scouring social media platforms, forums, and blogs, these tools provide valuable insights and visualize topics that resonate with your target audience.
This blog explores the impact and benefits of social listening and highlights the top five trending tools of 2023 to help you make informed decisions and optimize your marketing strategies.
Here, you can learn How to Start a Top Trend on Social Media.
1. Brandwatch: Monitoring Brand Sentiment on Social Media
Brandwatch is a powerful platform to monitor consumer sentiment related to specific brand terms. It empowers marketers to monitor real-time brand on social media, identifies keywords in their target audience’s social posts, engages directly with their audience, and even discover brand advocates.
With its strong focus on social media channels, Brandwatch is ideal for companies seeking to enhance their brand presence, gather user-generated content, and manage brand reputation effectively. Contact the company for a custom price quote tailored to your specific needs.
2. Keyhole: Researching Competitors and Amplifying Your Brand
Keyhole is a real-time social media analytics platform that excels at monitoring brand sentiment and mentions. It enables marketers to develop effective influencer marketing campaigns, compare conversations across various social media networks, and gain valuable insights into competitor discussions.
Keyhole’s benchmarking feature facilitates a comprehensive analysis of your social account’s performance vis-à-vis your top competitors while revealing the influencers your competitors utilize. With plans starting at $79 per month (billed annually), Keyhole offers straightforward pricing and accessible features.
3. Brand24: Multilingual Social Listening Across Multiple Channels
Brand24 is a versatile social listening tool that covers not only social media platforms but also news sites, forums, review sites, and app stores. Its expansive reach allows marketers to monitor mentions and conversations across diverse channels, providing valuable insights into brand advocates, contextual mentions, changes in conversation volumes, and consumer sentiment.
Brand24’s social listening AI can detect keyword mentions in 108 languages, making it an excellent choice for global brands. Pricing for Brand24 starts at $69 per month (billed annually).
4. BuzzSumo: Uncovering Trends and Influencer Insights
BuzzSumo is a comprehensive tool for identifying trending topics, assessing evergreen content, and connecting with influencers. It enables marketers to understand the popularity of topics and content links on social media, pinpoint brand ambassadors, and gather valuable insights for content creation and competitor analysis.
While BuzzSumo primarily focuses on social media and content marketing, it keeps you updated on the latest social conversations. The basic features of BuzzSumo can be accessed for $95 per month (billed annually).
5. Sprout Social: Streamlining Social Media Strategy and Management
Sprout Social combines social listening with social media planning and management, offering a holistic approach to your brand’s online presence. With Sprout Social, you can track trending topics, monitor social mentions across different platforms, manage brand advocates and influencers, monitor competitors’ market share, and schedule social media content.
Sprout Social is an excellent choice if you seek a comprehensive solution for influencer discovery and social media management. Pricing plans for Sprout Social start at $249 per month.
Conclusion
As the digital landscape evolves, staying informed about your target audience’s preferences, industry trends, and competitor activities is crucial for effective marketing strategies. The trending social listening tools discussed in this blog provide powerful features and insights for monitoring brand sentiment, researching competitors, and analyzing conversations across
