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Meta Plans to Infuse Gen. AI into Facebook, Instagram, Messenger

Meta, previously known as Facebook, is set to revolutionize its platforms by incorporating generative artificial intelligence (AI).

In an internal meeting, Meta’s CEO, Mark Zuckerberg, revealed the company’s plans to integrate generative AI into popular platforms such as Facebook, Instagram, and Messenger. Read more.

Generative AI has gained considerable traction through apps like Dall-E, ChatGPT, and Midjourney, enabling users to create diverse content. Major tech companies like Google, Microsoft, and Adobe have also started integrating generative AI into their products.

Zuckerberg emphasized the significant advancements in generative AI over the past year and expressed Meta’s commitment to incorporating this cutting-edge technology into their offerings. During the meeting, specific use cases were discussed, showcasing Meta’s intentions to incorporate text, image, and video generators powered by generative AI across Instagram, Facebook, and Messenger.

Must read: Meta Launches AI Sandbox for Advertisers.

Meta plans to infuse generative AI into Facebook, Instagram, Messenger

Meta has been actively investing in AI research and shifted its focus to metaverse technology in late 2021. To facilitate the integration of generative AI, the company restructured its AI team in February.

Several examples of how Meta plans to utilize generative AI were presented. For instance, Instagram users may soon have access to a text prompt feature that allows them to modify their photos before sharing them. Messenger and WhatsApp might also introduce AI-powered chatbots with various personalities and capabilities akin to Snapchat’s offerings.

While the timeline for implementing these features remains uncertain, Meta aims to make generative AI a fundamental aspect of its flagship products. The company is actively working on incorporating generative AI into the metaverse, focusing on developing immersive 3D visuals.

To foster innovation, Meta is granting its employees access to internal generative AI tools and organizing a hackathon to showcase AI projects. Furthermore, they plan to introduce a service on Instagram that enables users to modify photos using text prompts and share them in Stories.

Although Meta is committed to sharing AI research with the open-source community, recent concerns regarding the leak of their LLaMA language model still need to be addressed.

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