In an exciting announcement, FIFA has declared that Unilever’s personal care brands, which include Rexona, Dove, Lifebuoy, and Lux, will be the official sponsors of the FIFA Women’s World Cup Australia & New Zealand 2023.
This partnership, which extends until 2027, will cover the FIFA World Cup 2026™ and the FIFAe Finals, marking the first-ever collaboration between FIFA and Unilever personal care brands across women’s, men’s, and FIFA esports.
As part of this groundbreaking agreement, FIFA and Unilever will work together to support the FIFA Women’s Development Programme launched in 2020. The program’s primary objective is to create opportunities for women and girls while fostering the growth of women’s football worldwide.
Unilever will contribute funding, human resources, and customized development programs, taking advantage of the growing interest in women’s football. Know more about this sponsorship. Read the recent news of FIFA world cup 2023.
The FIFA Women’s World Cup 2023 is set to be the world’s largest standalone women’s sporting event, reaching an estimated two billion people worldwide. FIFA aims to inspire more women and girls to participate in sports by targeting 1.5 million attendees across the tournament’s 64 matches.
This partnership builds on Unilever’s existing initiatives aimed at positively impacting communities. Rexona’s Breaking Limits program, for example, provides funding for community sports and assists young individuals in overcoming barriers to staying active.
Additionally, the Dove Self-Esteem Project, active since 2004, has empowered over 94 million young people by promoting body confidence among girls.
Unilever’s investment will span from grassroots to FIFA’s top tournaments, allowing them to distribute 80,000 gift packs containing personal care products directly to fans during various FIFA events in the upcoming years.
Fabian Garcia, Personal Care President at Unilever, expressed his enthusiasm for this collaboration: “Working with the FIFA Women’s World Cup 2023, our brands will connect with an enormous and highly engaged audience. This is a significant opportunity for them to engage a growing audience of women’s football fans, demonstrate relevance, and build brand power while promoting gender equality in sports and supporting future generations of female athletes.”
FIFA Secretary General Fatma Samoura also shared her excitement, saying, “Unilever has some of the world’s most significant and impactful consumer brands, and we’re thrilled to have them join us on our journey to Australia and Aotearoa New Zealand. 2023 is a momentous year for women’s football, and Unilever is the ideal sponsor to help us grow the game globally – this year and beyond.”
The sponsorship between FIFA and Unilever marks a significant milestone in the sports and marketing industries, as the two entities join hands to promote gender equality in sports and support the next generation of female athletes.
This partnership is expected to inspire more women and girls to participate in sports while providing a platform for Unilever’s personal care brands to demonstrate their commitment to positively impacting society.